A televised concert was enhanced with take-away value so viewers could request a discount on the artist’s CD.

This product placement enhancement earned a phenomenal:

46% response rate

22% conversion to transaction

Risk reduction…

Even where ratings do not meet expectations, take-away value in the product placement/content receives high awareness and high response to calls-to-action.

According to the NAA, 43% of Sunday newspapers sales are discount driven.

Likewise, TV ratings increase proportionally through the use of a take-away value/product placement enhancement.

Evidence that purchase intention impact was greater for Take-Away Value than any Product Placement or Ad.

You get what you pay for.

At The JB Carlson Corporation, all client relationships operate on a pay-for-performance basis.  We take all the risk out of buying media.  If we don’t deliver, you don’t pay.